Disappointment and Rejection... your pillars to Success!

Wow it has been a long time! 6 months! I have not written a blog in 6 months. I had to take a break and get things together... get myself together! You know how that goes.

This last month we were at a conference and in the car I said to another agent, "Boys need to know and feel rejection so that when they turn into men, they can handle it and be better for it."

We were talking about how some men act when rejected by a woman they desire. The reactions and behaviors tell you instantly if you made the right decision or if maybe you should look again.

Sales is similar. In this industry everyone should be an expert at handling rejection and disappointment with how much we get handed to us.

• Contract busts the day before closing because of an undisclosed lien.

• Someone lists the home with another agent after promising it to you.

• Your buyer schedules a showing with a deadline for offers and the seller goes ahead and accepts an offer before they have seen it.

• The buyer changes their mind altogether on buying a home after seeing 50+ homes with you.

  
  

I mean the list goes on and on my friend. Life can hand you more disappointment than satisfaction... and in real estate, studies show that top producers hear "no" or face a setback on average 8 to 12 times for every closed deal.

Even the best closers in sales convert only about 20-30% of their leads. That means 70-80% of what we pour ourselves into doesn't pan out — and that's normal.

That's the game.

But those rejections and disappointments all lead to your next success... why?

Because you learn VALUABLE skills through them. You slightly shift your tone. You decide to squeeze a little more on the negative than brushing it off and only focusing on the positive. You recognize when someone is only half in early on.

Research on high performers across industries consistently shows that failure is not the opposite of success — it is part of the path to it. In fact, one study found that people who experienced repeated failures before a breakthrough were 20% more likely to succeed long-term than those who found early wins.

They are never for nothing. They are to be used to be built on.

I want you to re-wire your brain around that negative icky feeling. Every time something falls through or does not happen, I want you to ask,

"What is this trying to teach and show me? What did I learn?" and follow it with a congratulations!

Because you are one step closer to crossing that finish line!

Every NO is putting you one step closer to a YES.

Now go out there and embrace the rejection.

-Monica Burke